HRD Corp Claimable Programmes

Sun Tzu’s Art of War offers the most comprehensive and effective way to manage a team in the Malaysian environment.

This course will provide property agents with essential AI knowledge and skills, enabling them to leverage AI tools to enhance their sales processes.

Welcome and Introduction to AI in Property Marketing; Building a Strong Personal Brand with AI; AI-Powered Lead Generation Strategies; Content Creation and Management for Property Negotiators; Wrap-Up and Next Steps.

Introduction to ESG; Environmental Dimension; Social Responsibility; Governance Practices; ESG Awareness and Application.

Psychology of Buying & Selling in Real Estate; NLP Techniques for Negotiation & Persuasion; Handling Competitive Negotiations & Multiple Offers; Advanced Negotiation Techniques & BATNA; Managing Difficult Clients & High-Stakes Negotiations.

Introduction to AI in Real Estate Content Creation; Text Generation with GPT; Visual Content Creation with AI; Video Content Generation with AI; Personalisation, Targeting and AI Content Strategy.

This course will provide property agents with essential AI knowledge and skills, enabling them to leverage AI tools to enhance their sales processes.

Understanding Emotional Intelligence in Property Sales; Mastering Self-Awareness & Emotional Control; Building Trust & Rapport with Clients; Influencing Buying Decisions Using EQ; Handling Rejections & Staying Motivated; Applying Emotional Intelligence in Sales – Key Insights, Action Plan, and Challenges.

In line with Malaysia’s digital transformation and tax reform under the Inland Revenue Board (LHDN), E-Invoicing is being implemented nationwide to improve transaction transparency, reduce tax leakage, and improve efficiency. For professionals in the property industry— especially property managers, Joint Management Bodies (JMBs), and developers—it is essential to understand how this digital invoicing method impacts billing for services like maintenance, rental, deposits, and late fees.

Introduction to AI in Real Estate; AI Content Creation Mastery – Text & Visuals; AI-Powered Short Video Creation for Property Listings; Lead Generation & Auto Follow-Up with AI; Personal Branding with AI Tools

How AI is changing the real estate industry landscape. Participants will explore real-world examples of AI applications in property marketing and client engagement.