Upgrade Your Property Game with AI: Branding, Content & Closing
[5 CPD hours Applied For From LPEPH]
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Price Per Pax
CPD Seminar
HRD Corp Claimable Course
RM531.00
Note:
- Registration is on a first-come, first-served basis. Seats are confirmed only upon successful registration and payment.
- For non-attendance or withdrawals made within 7 days prior to the event, a 50% refund only will be issued.
- The organizer reserves the right to refuse entry to any person for reasons deemed appropriate.
- In the event of cancellation or postponement of the seminar, participants will be notified and offered a full refund of the amount paid.
- No electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.
Speaker
Ms. Kelly Chong
Digital Marketing Consultant
KelC Creative Digital Marketing Training & Agency
Seminar Objective
- To help experienced property negotiators upgrade their market positioning
- To equip agents with AI-assisted thinking and content strategies
- To improve communication and persuasion in property sales
- To enhance personal branding for better lead attraction
- To support long-term consistency and growth
Seminar Outline
Module 1: Repositioning Yourself in Today’s Property Market
Focus: From “agent” → trusted authority
What will be covered:
- Why experience alone no longer wins deals
- Today’s buyer mindset: trust, clarity, credibility
- Difference between:
- Listing-driven agent vs authority-driven agent
- How top negotiators attract clients without chasing
- Defining your niche & positioning (investor / upgrader / luxury)
Module 2: Personal Image Upgrade (Perception = Price)
Focus: Better image → higher trust → easier closing
What will be covered:
- Why clients judge before they talk to you
- Elements of a strong personal brand:
- Profile, bio, tone, visual identity
- “Cheap agent vs premium advisor” perception gap
- Aligning your image with your target market
- Creating consistency across platforms
Module 3: Using AI to Think Better & Communicate Better
Focus: AI as your thinking partner, not tool
What will be covered:
- Using AI to:
- Generate better angles
- Structure your ideas clearly
- Turning raw experience into:
- Clear explanations
- Strong narratives
- Improving:
- Property explanations
- Investment storytelling
- Crafting sharper communication:
- Simple, persuasive, confident
Module 4: AI Content Strategy for Property Agents
Focus: Turn your experience into consistent lead-generating content
What will be covered:
- Why experienced agents struggle with content
- Content that actually attracts buyers:
- Mistakes buyers make
- Real case sharing
- Market insights
- AI-assisted workflow:
- Idea → Script → Hook → Caption
- Hook frameworks (first 3 seconds)
- Turning 1 idea into multiple content pieces
Module 5: AI Avatar & Content Presence
Focus: Show up consistently without burnout
What will be covered:
- When to use:
- Real face vs voiceover vs AI avatar
- Creating consistent presence without daily filming
- Using AI to:
- Produce more content with less effort
- Maintaining authenticity while using AI
Module 6: AI-Enhanced Sales Communication & Closing
Focus: Close faster with clearer communication
What will be covered:
- Why clients hesitate (and how to address it)
- Structuring your sales conversation:
- Clarity → Confidence → Decision
- Using AI to prepare:
- Better explanations
- Comparison points
- Objection responses
- Turning complex info into simple decisions for buyers
Module 7: Personal Growth System for Consistent Performance
Focus: Stay consistent without burnout
What will be covered:
- Structuring your weekly focus:
- Content
- Client work
- Follow-ups
- Avoiding inconsistency (common for experienced agents)
- Simple tracking:
- Leads
- Activities
- Results
- Maintaining momentum in a self-employed environment
[Image source: Freepik]