Follow-Up Mastery: Turning Online Leads into Sales
[5 CPD hours Applied For from LPPEH]
Date & Time:
Venue:
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Price per pax
Early Bird Fee (valid until 24 November 2025)
RM399.00
RM379.00
Group Package: RM359.00 per pax (Minimum 3 Pax) (valid until 24 November 2025)
Note:
- Registration is on a first-come, first-served basis. Seats are confirmed only upon successful registration and payment.
- For non-attendance or withdrawals made within 7 days prior to the event, a 50% refund only will be issued.
- The organizer reserves the right to refuse entry to any person for reasons deemed appropriate.
- In the event of cancellation or postponement of the seminar, participants will be notified and offered a full refund of the amount paid.
- No electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.
Speaker
Ms. Stephanie Lam
Chief Marketing Officer
Talk To Your CMO Sdn Bhd
Seminar Outlines
Module 1 – Understanding Why Leads Don’t Convert
- The property buyer journey: Awareness → Interest → Consideration → Decision
- The “leaky funnel” problem: where agents lose leads
- Group Exercise: Map participant’s current lead flow & identify key drop-off points
Module 2 – Getting a Response from Leads
- Psychology of online property leads & why they ghost
- Response Triggers: Speed, personalization, and value-first messaging
- Role Play: Handling “just browsing” and “not urgent” leads
- Implementation: Drafting a personal first-response template
Module 3 – Securing Appointment Commitments
- Why leads don’t commit to appointments (low urgency, low trust)
- The 3 Keys to Commitment: Pre-frame value, micro-commitments, and confirmation systems
- Demo: WhatsApp appointment and reminder flows
- Pair Exercise: Design a 3-message sequence (response → appointment ask → confirmation)
Module 4 – From Appointment to Viewing
- Why buyers cancel or no-show property viewings
- Strategies to increase show-up rates (preview content, emotional hooks, reminders)
- Role Play: Handling cancellations and postponements
- Group Activity: Draft a pre-viewing teaser message to excite buyers
Module 5 – Post-Viewing Follow-Through to Sale
- Why sales are lost after viewings (comparison, hesitation, poor follow-up)
- The “Thank → Recap → Next Step” follow-up framework
- Demo: Effective post-viewing WhatsApp/email template
- Implementation: Drafting a 24-hour follow-up sequence
- Final Exercise: Build a personal “Lead-to-Sale Conversion Map” (scripts, timing, KPIs)