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Facebook Marketing Mastery for Property Sales
[5 CPD Hours Approved by LPPEH]

Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Speaker
Ms. Christina Edward
Senior Marketing Manager
Hartamas Real Estate
Seminar Overview
This seminar is designed to help real estate agents master the foundations of Facebook marketing from understanding how the platform works, to crafting engaging property content, running ads that generate quality leads and analysing campaign performance. Whether you’re promoting new listings, building your personal brand or looking to boost visibility, this session equips you with practical tools and strategies to attract buyers, sellers and investors on Facebook.
Seminar Outline
Module 1: Facebook Marketing for Real Estate
- Why Facebook is still powerful for property marketing
- Organic vs Paid strategies and when to use both
- Page vs Profile vs Group vs Marketplace, which one suits real estate
- Key features to use: Stories, Reels, Live Tours
- Building trust through your personal brand
Module 2: Know Your Ideal Client
- Who are you marketing to? (First-home buyers, upgraders, investors, renters)
- Mapping out the client journey from interest to viewing to purchase
- Common questions & pain points from potential buyers/sellers
- Building your brand voice (professional, helpful, relatable)
Module 3: Content That Sells Without Being Salesy
- Content ideas for agents (listings, tips, testimonials, area guides, behind-the-scenes)
- Caption frameworks (AIDA, PAS, storytelling for real estate)
- Best practices for photo & video (mobile-friendly)
- Posting frequency and algorithm tips
- Using Creator Studio / Meta Business Suite for planning
Module 4: Setting Up Facebook Ads for Leads
- Ads objectives, which to choose for leads, traffic, engagement
- Building campaigns, step-by-step (Campaign > Ad Set > Ad)
- Targeting: location-based, interest, retargeting, custom audiences
- Ads creatives, what works for property ads (images, videos, copy)
- Setting budget & placements
Module 5: Tracking Results & Optimising Leads
- Reading ads reports, which metrics is important (CPM, CTR, CPL, ROAS)
- Common reasons why ads fail and how to fix them
- A/B testing for real estate ads (images, targeting, copy)
- What to do after you get the lead (follow-up tips)
[Image source: Image by pikisuperstar on Freepik]