LinkedIn Marketing Gameplan for Business Growth
 HRD Corp claimable programme
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Trainer
Ms. Christina Edward
Senior Marketing Manager
Hartamas Real Estate
Seminar Outline
Module 1: Personal Branding vs LinkedIn Pages
- Understanding personal branding
- Leveraging LinkedIn Pages for businesses
Module 2: Decoding the LinkedIn Algorithm
- How the LinkedIn algorithm works
- Factors influencing visibility
- Tips for maximising reach
Module 3: Organic Content Strategy
- Creating an impactful content calendar
- Types of content that engage
- Best practices for consistency
Module 4: LinkedIn Features and Opportunities
- Overview of key LinkedIn features
- Tools for enhancing engagement
- Identifying opportunities for growth
Module 5: Cold Outreach Tactics
- Effective cold outreach strategies
- Best practices for building connections
Module 6: LinkedIn Ads 101
- Fundamentals of LinkedIn Ads
- Setting objectives and tracking setup
- Understanding targeting options
Module 7: Creative Best Practices & Campaign Walkthrough
- Best practices for ads creatives
- Setting up your first campaign
- Optimisation strategies for LinkedIn ads
Course Objectives
Upon completing this session, participants will be able to:
- Understand how the LinkedIn algorithm works.
- Differentiate between personal branding and LinkedIn Pages.
- Build a content strategy and consistent calendar.
- Leverage LinkedIn for leads and networking.
- Explore LinkedIn Ads setup, creative, and optimisation.
Target Audiences
Entrepreneurs, marketers, sales professionals, content creators and business owners who want to grow their personal or business presence on LinkedIn both organically and through paid strategies.