LinkedIn Marketing Gameplan For Business Growth
HRD Corp claimable programme
Date & Time:
Venue:
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Trainer
MS. CHRISTINA EDWARD
Senior Marketing Manager
Hartamas Real Estate
Course Outline
Module 1: Personal Branding vs LinkedIn Pages
- Understanding personal branding
- Leveraging LinkedIn Pages for businesses
Module 2: Decoding the LinkedIn Algorithm
- How the LinkedIn algorithm works
- Factors influencing visibility
- Tips for maximising reach
Module 3: Organic Content Strategy
- Creating an impactful content calendar
- Types of content that engage
- Best practices for consistency
Module 4: LinkedIn Features and Opportunities
- Overview of key LinkedIn features
- Tools for enhancing engagement
- Identifying opportunities for growt
Module 5: Cold Outreach Tactics
- Effective cold outreach strategies
- Best practices for building connections
Module 6: LinkedIn Ads 101
- Fundamentals of LinkedIn Ads
- Setting objectives and tracking setup
- Understanding targeting options
Module 7: Creative Best Practices & Campaign Walkthrough
- Best practices for ads creatives
- Setting up your first campaign
- Optimisation strategies for LinkedIn ads