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Facebook Marketing Mastery for Property Sales

[5 CPD hours Approved by LPPEH]

Date & Time:
15 January 2026 (Thursday)
10:00 am - 4:30 pm
Venue:

Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.

Price Per Pax

CPD Seminar
Early Bird Fee (valid until 26 December 2025)
RM399.00
RM379.00
Group Package: RM359.00 per pax (Minimum 3 Pax) (valid until 26 December 2025)
HRD Corp Claimable Course
Early Bird Fee (valid until 26 December 2025)
RM559.00
RM531.00
Group Package: RM500.00 per pax (Minimum 3 Pax) (valid until 26 December 2025)
WhatsApp for details

Note:

  1. Registration is on a first-come, first-served basis. Seats are confirmed only upon successful registration and payment.
  2. For non-attendance or withdrawals made within 7 days prior to the event, a 50% refund only will be issued.
  3. The organizer reserves the right to refuse entry to any person for reasons deemed appropriate.
  4. In the event of cancellation or postponement of the seminar, participants will be notified and offered a full refund of the amount paid.
  5. No electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.
Speaker

Ms. Christina Edward
Senior Marketing Manager
Hartamas Real Estate

Seminar Outline

Module 1: Facebook Marketing for Real Estate

  • Why Facebook is still powerful for property marketing
  • Organic vs Paid strategies and when to use both
  • Page vs Profile vs Group vs Marketplace, which one suits real estate
  • Key features to use: Stories, Reels, Live Tours
  • Building trust through your personal brand

Module 2: Know Your Ideal Client

  • Who are you marketing to? (First-home buyers, upgraders, investors, renters)
  • Mapping out the client journey from interest to viewing to purchase
  • Common questions & pain points from potential buyers/sellers
  • Building your brand voice (professional, helpful, relatable)

Module 3: Content That Sells Without Being Salesy

  • Content ideas for agents (listings, tips, testimonials, area guides, behind-the-scenes)
  • Caption frameworks (AIDA, PAS, storytelling for real estate)
  • Best practices for photo & video (mobile-friendly)
  • Posting frequency and algorithm tips
  • Using Creator Studio / Meta Business Suite for planning

Module 4: Setting Up Facebook Ads for Leads

  • Ads objectives, which to choose for leads, traffic, engagement
  • Building campaigns, step-by-step (Campaign > Ad Set > Ad)
  • Targeting: location-based, interest, retargeting, custom audiences
  • Ads creatives, what works for property ads (images, videos, copy)
  • Setting budget & placements

Module 5: Tracking Results & Optimising Leads

  • Reading ads reports, which metrics is important (CPM, CTR, CPL, ROAS)
  • Common reasons why ads fail and how to fix them
  • A/B testing for real estate ads (images, targeting, copy)
  • What to do after you get the lead (follow-up tips)

[Image source: Freepik]

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