Facebook Marketing Mastery for Property Sales

Module 1: Facebook Marketing for Real Estate

• Why Facebook is still powerful for property marketing
• Organic vs Paid strategies and when to use both
• Page vs Profile vs Group vs Marketplace, which one suits real estate
• Key features to use: Stories, Reels, Live Tours
• Building trust through your personal brand

Module 2: Know Your Ideal Client

• Who are you marketing to? (First-home buyers, upgraders, investors, renters)
• Mapping out the client journey from interest to viewing to purchase
• Common questions & pain points from potential buyers/sellers
• Building your brand voice (professional, helpful, relatable)

Module 3: Content That Sells Without Being Salesy

• Content ideas for agents (listings, tips, testimonials, area guides, behind-the-scenes)
• Caption frameworks (AIDA, PAS, storytelling for real estate)
• Best practices for photo & video (mobile-friendly)
• Posting frequency and algorithm tips
• Using Creator Studio / Meta Business Suite for planning

Module 4: Setting Up Facebook Ads for Leads

• Ads objectives, which to choose for leads, traffic, engagement
• Building campaigns, step-by-step (Campaign > Ad Set > Ad)
• Targeting: location-based, interest, retargeting, custom audiences
• Ads creatives, what works for property ads (images, videos, copy)
• Setting budget & placements

Module 5: Tracking Results & Optimising Leads

• Reading ads reports, which metrics is important (CPM, CTR, CPL, ROAS)
• Common reasons why ads fail and how to fix them
• A/B testing for real estate ads (images, targeting, copy)
• What to do after you get the lead (follow-up tips)