AI Video Marketing Mastery for Real Estate Agents
[5 CPD hours Approved by LPEPH]
Date & Time:
Venue:
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Speaker
Ms. Christina Edward
Senior Marketing Manager
Hartamas Real Estate
Seminar Outline
Module 1: AI Video Marketing for Property Agents
- Why video matters for property marketing
- Types of videos that convert (listing tours, neighbourhood guides, buying tips, mortgage insights, etc.)
- Overview of AI tools for agents (ChatGPT, CapCut, Canva AI, ElevenLabs, etc.)
- Understanding platform requirements (Facebook & Instagram Reels, TikTok, YouTube Shorts)
- Content compliance in Malaysia (project claims, pricing accuracy, financing statements, etc.)
Module 2: AI-Assisted Scripting, Storyboarding and Messaging
- Using AI to draft scripts (listing tours, project highlights, area guides, market updates, personal branding intros)
- Converting long property information into short scripts
- Storyboarding templates for real estate
- Creating multiple content variations for different platforms
Module 3: Hands-On AI Video Creation and Editing
- Shooting basics for agents using mobile phones (lighting, angles, room walkthrough, mic placement)
- Using CapCut AI tools for auto captions, auto cut, auto noise removal, background removal, template-based editing, AI voiceover
- Using Canva AI tools for template selection, AI text-to-video, video resizing for different platforms
- Using AI for B-roll and assets
Module 4: AI Content Workflow, Posting Strategy and Analytics
- Building a weekly posting plan using AI
- Creating content batches efficiently
- Generating captions and hashtags with AI
- Choosing the right platforms for Malaysian property audiences
- Using AI to analyse performance and suggest improvements
[Image source: Freepik]