Facebook Marketing Mastery for Property Sales
[5 CPD hours Applied For From LPPEH]
Hartamas Training Centre
Level 13, Block A, Menara Prima, Jalan PJU 1/37, Dataran Prima, 47301, Petaling Jaya, Selangor Darul Ehsan.
Price Per Pax
CPD Seminar
HRD Corp Claimable Course
RM531.00
Note:
- Registration is on a first-come, first-served basis. Seats are confirmed only upon successful registration and payment.
- For non-attendance or withdrawals made within 7 days prior to the event, a 50% refund only will be issued.
- The organizer reserves the right to refuse entry to any person for reasons deemed appropriate.
- In the event of cancellation or postponement of the seminar, participants will be notified and offered a full refund of the amount paid.
- No electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.
Speaker
Ms. Christina Edward
Senior Marketing Manager
Hartamas Real Estate
Seminar Overview
This seminar is designed to help real estate agents master the foundations of Facebook marketing from understanding how the platform works, to crafting engaging property content, running ads that generate quality leads and analysing campaign performance. Whether you’re promoting new listings, building your personal brand or looking to boost visibility, this session equips you with practical tools and strategies to attract buyers, sellers and investors on Facebook.
Seminar Outline
Module 1: Facebook Marketing for Real Estate
- Why Facebook is still powerful for property marketing
- Organic vs Paid strategies and when to use both
- Page vs Profile vs Group vs Marketplace, which one suits real estate
- Key features to use: Stories, Reels, Live Tours
- Building trust through your personal brand
Module 2: Know Your Ideal Client
- Who are you marketing to? (First-home buyers, upgraders, investors, renters)
- Mapping out the client journey from interest to viewing to purchase
- Common questions & pain points from potential buyers/sellers
- Building your brand voice (professional, helpful, relatable)
Module 3: Content That Sells Without Being Salesy
- Content ideas for agents (listings, tips, testimonials, area guides, behind-the-scenes)
- Caption frameworks (AIDA, PAS, storytelling for real estate)
- Best practices for photo & video (mobile-friendly)
- Posting frequency and algorithm tips
- Using Creator Studio / Meta Business Suite for planning
Module 4: Setting Up Facebook Ads for Leads
- Ads objectives, which to choose for leads, traffic, engagement
- Building campaigns, step-by-step (Campaign > Ad Set > Ad)
- Targeting: location-based, interest, retargeting, custom audiences
- Ads creatives, what works for property ads (images, videos, copy)
- Setting budget & placements
Module 5: Tracking Results & Optimising Leads
- Reading ads reports, which metrics is important (CPM, CTR, CPL, ROAS)
- Common reasons why ads fail and how to fix them
- A/B testing for real estate ads (images, targeting, copy)
- What to do after you get the lead (follow-up tips)
[Image source: Image by pikisuperstar on Freepik]