Seminar Outline
Module 1: Introduction to AI in Real Estate
This opening module provides an overview of how AI is changing the real estate industry landscape. Participants will explore real-world examples of AI applications in property marketing and client engagement. The session sets the foundation for why digital transformation is no longer optional for today’s negotiators.
Key Learning:
- Understand what AI is and how it applies to real estate.
- Identify top global and local trends of AI in property sales.
- Recognize the potential of AI to reduce time and improve results in daily tasks.
Module 2: AI Content Creation Mastery – Text & Visuals
This hands-on module dives deep into creating high-quality content using AI. Participants will learn how to generate compelling listing descriptions, social media posts, brochures, and visual assets like images and infographics — all within minutes using AI.
Key Learning:
- Use ChatGPT to generate catchy property descriptions and persuasive ad copy.
- Create auto-generated brochures, listing summaries, and promotional text.
- Design attractive property visuals and infographics using RunwayML & HailuoAI.
- Save time and cost on hiring designers or copywriters.
Module 3: AI-Powered Short Video Creation for Property Listings
In this module, participants will learn how to produce short-form videos and Reels using AI-driven platforms. These videos are ideal for marketing properties on platforms like TikTok, Instagram, and Facebook.
Key Learning:
- Script engaging short videos using AI.
- Use tools like CapCut and Lumen5 to auto-generate video sequences.
- Add AI voiceovers or subtitles to enhance reach and accessibility.
- Publish videos that capture more attention and generate inquiries.
Module 4: Lead Generation & Auto Follow-Up with AI
This module focuses on using AI to automate interactions with potential buyers or tenants, especially through WhatsApp, Messenger, and email. Participants will learn how to set up smart replies and pre-qualify leads without needing a full-time assistant.
Key Learning:
- Automate WhatsApp and Messenger responses using ManyChat or AI scripts.
- Pre-qualify leads with intelligent prompts.
- Manage more inquiries at once without compromising response time.
- Convert more conversations into appointments and viewings.
Module 5: Personal Branding with AI Tools
The final module provides tips and tools for negotiators to establish their personal brand using AI. From creating AI-enhanced profile photos to writing smart bios and captions, participants will learn how to stand out in a crowded market.
Key Learning:
- Create professional profile visuals using AI headshot tools.
- Write standout bios and branding statements with ChatGPT.
- Understand the role of consistent branding in real estate success.
