BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Hartamas Academy - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Hartamas Academy X-ORIGINAL-URL:https://hartamasacademy.com X-WR-CALDESC:Events for Hartamas Academy REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Kuala_Lumpur BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260721T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260721T163000 DTSTAMP:20260716T095934 CREATED:20260608T081053Z LAST-MODIFIED:20260624T014158Z UID:6075-1784628000-1784651400@hartamasacademy.com SUMMARY:Mastering AI: Smart Prompts\, Sharp Writing\, Solid Research DESCRIPTION:« All Events\n \n\n Mastering AI: Smart Prompts\, Sharp Writing\, Solid Research\n[5 CPD hours Approved by LPEPH] \n \n Date & Time:\n 21 July 2026 (Tuesday)\n10:00 am\n –\n4:30 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice Per Pax\nCPD Seminar\n\n \n \n RM399.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n \n \nHRD Corp Claimable Course\n\nRM559.00\n\n\n*Subject to HRD Corp grant approval. Approval must be obtained at least 3 calendar days before the training session. \n \n WhatsApp for details\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMs. Reese TanDigital Marketing Strategist \n \nSeminar Outline\nFoundations: AI & Prompt Engineering \n\nAI in Real Estate: Overview of how AI is transforming the property market.\nIntro to the Toolkit: ChatGPT\, “Nano Banana\,” & Canva.\nPrompting Basics: How to write effective prompts to get the best results from any AI.\n\nModule 1: AI for Content & Leads with ChatGPT \n\nHands-On Practice: Crafting engaging social media content\, email templates and compelling property descriptions for listings.\n\nModule 2: AI Image Editing with “Nano Banana” \n\nTheory: Key concepts in AI image editing (enhancement\, object removal\, virtual staging) and ethical considerations.\nHands-On Practice: Enhancing photos\, decluttering scenes\, virtual staging\, and generating concept images.\n\nModule 3: AI Design & Branding with Canva \n\nMarketing Materials: Creating property brochures & flyers with Canva’s AI tools.\nVideo Creation: Editing short promo videos for social media.\nBranding: Customising brand colours\, logos\, and fonts for a consistent identity.\n\nWorkflow Integration: Implementation Guide \n\nBringing It All Together: A final Walkthrough of the Workflow from Text to Finished Design.\nProviding additional resources & templates.\n\n[Image source: Freepik] \n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Regulatory Changes: Recent Legislation Affecting The Real Estate Market \n\n\n \n Becoming an Agent of Attraction: 5 Steps to Be Known\, Trusted & Respected \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/mastering-ai-smart-prompts-sharp-writing-solid-research-4/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar,HRD Corp Claimable Programmes ATTACH;FMTTYPE=image/jpeg:https://hartamasacademy.com/wp-content/uploads/2024/11/ai-content-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260731T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260731T163000 DTSTAMP:20260716T095934 CREATED:20260609T064813Z LAST-MODIFIED:20260702T085846Z UID:6121-1785492000-1785515400@hartamasacademy.com SUMMARY:Real Estate Sales & Conversion Mastery DESCRIPTION:« All Events \nReal Estate Sales & Conversion Mastery\n[5 CPD hours Approved by LPEPH] \n Date & Time: 31 July 2026 (Friday) 10:00 am – 4:30 pm Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice Per Pax\nCPD Seminar\n\n \n \n RM399.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n \n \nHRD Corp Claimable Course\n\nRM559.00\n\n *Subject to HRD Corp grant approval. Approval must be obtained at least 3 calendar days before the training session. WhatsApp for details \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMr. Marcus TanFounder of Sales Monk \n \nSeminar Objective\nTo equip property consultants and sales negotiators with end-to-end strategies: from maintaining resilience against price/value rejections\, to filtering roadshow traffic\, mastering show-unit presentations\, handling complex property objections\, and confidently. \n \nSeminar Outline\nModule Set 1: Prospecting & Pipeline Management \n\nModule 1.1: Creating An Efficient Sales Process\nModule 1.2: Pipeline Magic: Turning Roadshow Traffic Into Gold\nModule 1.3: Phone-Based Selling: Securing Showroom Appointments\n Module 1.4: Leads Microwave: Reheating “Blue Ticks” & Cold Contacts\n\nModule Set 2: Discovery & Presentation \n\nModule 2.1: Property Diagnosis & The Art of Questioning\nModule 2.2: Communicate To Sell (Buyer Personas)\nModule 2.3: Persuasive Presentation: Show Unit Mastery\n\nModule Set 3: Overcoming Resistance & Maximizing Value \n\nModule 3.1: Turning Property Objections Into Opportunities\nModule 3.2: Negotiate To Win (Holding Value on Fixed Prices)\nModule 3.3: Strategic Property Upselling & Cross-selling\n\nModule Set 4: The Final Conversion \n\nModule 4.1: Mastering the Art of Closing the SPA\n\n[Image source: Freepik] \n Add to calendar \n\nGoogle Calendar\niCalendar\nOutlook 365\nOutlook Live\n\n\n\n Becoming an Agent of Attraction: 5 Steps to Be Known\, Trusted & Respected \n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\nShare this on: URL:https://hartamasacademy.com/event/real-estate-sales-conversion-mastery/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar,HRD Corp Claimable Programmes ATTACH;FMTTYPE=image/png:https://hartamasacademy.com/wp-content/uploads/2026/06/Real-Estate-Sales-Mastery-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260806T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260806T163000 DTSTAMP:20260716T095934 CREATED:20260707T074605Z LAST-MODIFIED:20260707T075122Z UID:6265-1786010400-1786033800@hartamasacademy.com SUMMARY:Land Valuation DESCRIPTION:« All Events\n \n\n Land Valuation\n[5 CPD hours Applied For From LPEPH] \n \n Date & Time:\n 6 August 2026 (Thursday)\n10:00 am\n –\n4:30 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice per pax\n Early Bird Fee (valid until 20 July 2026)\nRM399.00\n \n \n RM379.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n Group Package: RM359.00 per pax (Minimum 3 Pax) (valid until 20 July 2026)\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nSr James Tan Keen MengAssociate DirectorRaine & Horne International Zaki + Partners Sdn. Bhd. \n \nSeminar Outline\n\nValuation Of Land with Sinkholes.\nLand Covered by Water.\nRSKU Lands.\nMalay Reservation Lands.\nAgricultural Lands.\nLease Extension for Land.\nConversion Premium for Land Lease Extension.\nDevelopment Lands.\nMiscellaneous Cases.\n\n \n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Real Estate Sales & Conversion Mastery \n\n\n \n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/land-valuation-8/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar ATTACH;FMTTYPE=image/jpeg:https://hartamasacademy.com/wp-content/uploads/2024/12/land-valuation-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260807T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260807T130000 DTSTAMP:20260716T095935 CREATED:20260707T083059Z LAST-MODIFIED:20260707T083902Z UID:6274-1786096800-1786107600@hartamasacademy.com SUMMARY:Mastering Sale Transactions And Power Of Attorney: Step-By-Step Guidance DESCRIPTION:« All Events\n \n\n Mastering Sale Transactions And Power Of Attorney: Step-By-Step Guidance\n[3 CPD hours Applied For from LPEPH] \n \n Date & Time:\n 7 August 2026 (Friday)\n10:00 am\n –\n1:00 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice per pax\n Early Bird Fee (valid until 20 July 2026)\nRM270.00\n \n \n RM257.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n Group Package: RM243.00 per pax (Minimum 3 Pax) (valid until 20 July 2026)\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMr. David KokManaging PartnerMessrs David Kok & Partners (Advocates & Solicitors) \n \nSeminar Outline\nStep By Step Procedures in a Sale Transaction \n\nLetter of Offer to Purchase with specific items to be mentioned.\nWhat to discuss in the meeting with the solicitors.\nDocuments needed.\nExecution of types of documents.\nBackground checks.\nIdentification of the type of transaction involved and its consequences.\nReal Property Gains Tax Issues and new rulings.\nApplication of Consents from various parties.\nRedemption statements\, differential sum and undertakings.\nStamping and registration of relevant documents.\nHow to advise for Redemption Sum.\nHow to advise for the Balance Sum.\nComplete Handover procedures.\n\nOverview of Matters Conducted through a Power of Attorney \n\nUsage of Power of Attorney.\nAuthentication of Power of Attorney.\nTypes of Power of Attorney and its effects.\n\nRevocable PA.\nIrrevocable PA.\nIrrevocable PA with consideration.\nLimited PA.\n\n\nVerification of the validity of the Power of Attorney.\nValidity of the Power of Attorney given to a foreigner.\nEffect of a Power of Attorney on Real Property Gains Tax.\n\n \n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Land Valuation \n\n\n \n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/mastering-sale-transactions-and-power-of-attorney-step-by-step-guidance/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar ATTACH;FMTTYPE=image/png:https://hartamasacademy.com/wp-content/uploads/2026/07/Mastering-Sale-Transactions.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260813T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260813T163000 DTSTAMP:20260716T095935 CREATED:20260713T031955Z LAST-MODIFIED:20260713T033447Z UID:6297-1786615200-1786638600@hartamasacademy.com SUMMARY:AI-Powered Real Estate Lead Conversion with WhatsApp DESCRIPTION:« All Events\n \n\n AI-Powered Real Estate Lead Conversion with WhatsApp\n[5 CPD hours Applied For From LPEPH] \n \n Date & Time:\n 13 August 2026 (Thursday)\n10:00 am\n –\n4:30 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice Per Pax\nCPD Seminar\nEarly Bird Fee (valid until 24 July 2026)\nRM399.00\n \n \n RM379.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n Group Package: RM359.00 per pax (Minimum 3 Pax) (valid until 24 July 2026)\n \nHRD Corp Claimable Course\nEarly Bird Fee (valid until 24 July 2026)RM559.00RM531.00\n\nGroup Package: RM500.00 per pax (Minimum 3 Pax) (valid until 24 July 2026)\n\n \n WhatsApp for details\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMs. Reese TanDigital Marketing Strategist \n \nSeminar Outline\nModule 1: Welcome\, Outcome Setting & AI Mindset \nTalk Points: \n\nStart with the question: “The one thing I want working by the end of this workshop is ____.”\nExplain that AI is not replacing the real estate agent.\nAI supports the agent by reducing repeated manual work.\nThe agent still owns trust\, relationship\, negotiation\, viewing\, and closing.\nAI is most valuable when used as a workflow\, not as a one-time prompt.\nThe workshop goal is to build a simple operating system for daily real estate work.\n\nKey Teaching Message \n\nBad AI Use: Ask Random Prompts Whenever Stuck.\nBetter AI Use: Save Useful Prompts.\nBest AI Use: Build AI Skills And AI Agents For Repeated Tasks.\n\nActivity: \n\nWrite One Task They Want AI To Help Them Finish Faster.\nExamples: Listing Copy\, WhatsApp Reply\, Buyer Follow-Up\, Viewing Summary\, Content Ideas\, Objection Handling\, Or Project Research.\n\nModule 2 — Real Estate Workflow Mapping \nTalk Points: \n\nMap the real estate agent’s daily workflow.\nIdentify repeated tasks that happen every week.\nShow that repeated tasks are the best candidates for AI Skills.\nSeparate high-value human work from low-value repetitive work.\nHuman work includes trust-building\, consultation\, negotiation\, and closing.\nAI-supported work includes research\, writing\, summarizing\, organizing\, and drafting.\n\nReal Estate Workflow Areas \n\n\n\n\nWorkflow Area \n\n\nRepeated Agent Task \n\n\nAI Productivity Opportunity \n\n\n\n\nProperty research \n\n\nRead brochures\, summarize facts\, compare projects. \n\n\nProperty Research Skill. \n\n\n\n\nBuyer understanding \n\n\nGuess buyer motivation and selling angle. \n\n\nBuyer Persona Skill. \n\n\n\n\nListing creation \n\n\nWrite portal copy\, captions\, headlines\, and hooks. \n\n\nProperty Listing Copy Skill. \n\n\n\n\nContent marketing \n\n\nRewrite one idea for many platforms. \n\n\nContent Repurposing Skill. \n\n\n\n\nLead qualification \n\n\nAsk budget\, purpose\, location\, loan\, and timeline questions. \n\n\nLead Qualification Skill. \n\n\n\n\nSales conversation \n\n\nReply to common objections. \n\n\nObjection Handling Skill. \n\n\n\n\nFollow-up \n\n\nRemember what to say after inquiry or viewing. \n\n\n1-3-7 Follow-Up Skill. \n\n\n\n\nReporting \n\n\nSummarize chats\, viewings\, and next actions. \n\n\nSales Summary and CRM Update Skill. \n\n\n\n\nActivity: \n\nList five tasks they repeat more than three times per week.\nCircle one task that consumes the most time.\nChoose one task to convert into an AI Skill later.\n\nModule 3: Gemini vs Claude vs ChatGPT \nTalk Points: \n\nAgents should stop treating all AI tools as the same.\nDifferent AI tools are better for different real estate tasks.\nThe goal is not to memorize tools\, but to know which tool saves time for which job.\nUse Gemini for research-heavy and Google ecosystem tasks.\nUse Claude for long-form\, premium\, structured\, and polished writing.\nUse ChatGPT for daily execution\, sales scripts\, idea generation\, role-play\, and reusable AI Skills.\n\n\n\n\n\nTool \n\n\nBest Use in Real Estate \n\n\nExample Task \n\n\n\n\nGemini \n\n\nResearch\, documents\, location context\, Google Drive material\, project summaries. \n\n\nSummarize a project brochure and extract location advantages. \n\n\n\n\nClaude \n\n\nPolished writing\, investor briefs\, premium client communication\, structured reasoning. \n\n\nWrite a high-net-worth buyer briefing for a luxury project. \n\n\n\n\nChatGPT \n\n\nDaily scripts\, captions\, WhatsApp replies\, role-play\, prompt systems\, workflow building. \n\n\nCreate five replies for “too expensive” without sounding pushy. \n\n\n\n\nActivity: \n\nGive participants one property scenario.\nAsk them to decide whether Gemini\, Claude\, or ChatGPT is the best tool.\nDiscuss why the tool choice matters.\n\nModule 4: Main AI Skills for Real Estate Agents \nTalk Points: \n\nIntroduce the concept of AI Skills.\nExplain that an AI Skill is a reusable prompt system for a repeated real estate task.\nA normal prompt solves one task once.\nAn AI Skill solves the same type of task repeatedly.\nAI Skills help agents save time because they do not need to start from zero every day.\nAI Skills improve consistency because the AI follows the same role\, process\, format\, tone\, and quality standard every time.\nDefinition: An AI Skill is a reusable prompt system that tells AI how to complete a repeated real estate task in a consistent\, structured\, and useful way.\n\nAI Skill Formula: \n\n\n\n\nSkill Component \n\n\nWhat It Means \n\n\n\n\nRole \n\n\nTell AI who it should act as. \n\n\n\n\nContext \n\n\nExplain the property\, buyer\, market\, or sales situation. \n\n\n\n\nInput Fields \n\n\nTell AI what information the agent will provide. \n\n\n\n\nTask Process \n\n\nTell AI how to think or what steps to follow. \n\n\n\n\nOutput Format \n\n\nTell AI what final format to produce. \n\n\n\n\nTone \n\n\nDefine the communication style. \n\n\n\n\nQuality Check \n\n\nAsk AI to avoid overclaiming\, stay practical\, and ask for missing information. \n\n\n\n\nThe Eight Core AI Skills: \n\n\n\n\nAI Skill \n\n\nPurpose \n\n\nTime-Saving Value \n\n\n\n\nProperty Research Skill \n\n\nTurns project information into a sales-ready property brief. \n\n\nReduces manual research time. \n\n\n\n\nBuyer Persona Skill \n\n\nIdentifies likely buyer types\, motivations\, fears\, and buying triggers. \n\n\nHelps agents choose the right sales angle faster. \n\n\n\n\nProperty Listing Copy Skill \n\n\nConverts raw property facts into listing copy\, captions\, and hooks. \n\n\nSpeeds up marketing content creation. \n\n\n\n\nContent Repurposing Skill \n\n\nTurns one property idea into many platform-specific content pieces. \n\n\nReduces daily content workload. \n\n\n\n\nLead Qualification Skill \n\n\nCreates natural questions to identify serious buyers. \n\n\nHelps agents avoid wasting time on weak leads. \n\n\n\n\nObjection Handling Skill \n\n\nGenerates calm\, consultative replies to buyer concerns. \n\n\nImproves reply speed and sales confidence. \n\n\n\n\n1-3-7 Follow-Up Skill \n\n\nCreates structured follow-up messages after enquiry\, viewing\, or proposal. \n\n\nPrevents leads from going cold. \n\n\n\n\nSales Summary and CRM Update Skill \n\n\nSummarizes conversations\, viewing feedback\, next actions\, and lead status. \n\n\nKeeps pipeline notes organized and team-ready. \n\n\n\n\n\nProperty Research Skill\n\nUse this skill before selling\, posting\, presenting\, or viewing.\nInput can include brochure notes\, location\, developer\, unit type\, price\, nearby amenities\, and competitor projects.\nOutput should include project summary\, key selling points\, buyer-fit analysis\, objections\, comparison points\, and sales angles.\nHelps agents move from raw information to sales meaning.\nExample: “Near MRT” becomes “easier commute and stronger rental appeal.”\n\n\nBuyer Persona Skill\n\nUse this skill to understand who the property is really for.\nIdentify buyer types such as investor\, own-stay buyer\, upgrader\, first-home buyer\, expat\, or high-net-worth buyer.\nFor each buyer type\, clarify motivation\, fear\, decision trigger\, budget concern\, and best sales angle.\nHelps agents stop using generic messages.\nThe same property can be positioned differently for different buyers.\n\n\nProperty Listing Copy Skill\n\nUse this skill to create property portal listings\, social captions\, WhatsApp teasers\, and video hooks.\nConvert features into buyer benefits.\nAvoid listing only bedrooms\, bathrooms\, facilities\, and price.\nMake the copy outcome-driven\, specific\, and easy to read.\nProduce different versions for portal\, Facebook\, Instagram\, TikTok\, and WhatsApp.\n\n\nContent Repurposing Skill\n\nUse this skill to turn one property idea into many content formats.\nOne property brief can become a Facebook post\, Instagram carousel\, Reels script\, TikTok hook\, WhatsApp broadcast\, email teaser\, and LinkedIn post.\nEach platform needs a different style.\nFacebook can be more story-driven.\nInstagram needs short visual points.\nTikTok and Reels need hooks and short scripts.\nWhatsApp needs direct\, personal\, reply-friendly messages.\n\n\nLead Qualification Skill\n\nUse this skill after a buyer sends an enquiry.\nThe goal is to understand buying purpose\, budget\, preferred area\, loan readiness\, timeline\, and decision-maker.\nThe message should feel natural\, not like an interrogation.\nAsk one or two questions at a time.\nUse WhatsApp-friendly wording.\nHelp the agent identify hot\, warm\, cold\, and nurture leads faster.\n\n\nObjection Handling Skill\n\nUse this skill when buyers say “too expensive\,” “not sure yet\,” “I need to think\,” “I’m comparing\,” “loan problem\,” or “location not ideal.”\nThe goal is not to pressure the buyer.\nThe goal is to understand what is missing: value\, trust\, timing\, financing\, comparison\, or confidence.\nReply with empathy first.\nAsk a clarification question.\nReframe the value based on the buyer’s goal.\nMove the conversation to the next useful step.\n\n\n1-3-7 Follow-Up Skill\n\nUse this skill after enquiry\, viewing\, proposal\, or buyer hesitation.\nFollow-up should not repeat “Are you still interested?”\nDay 1 should answer the objection and add one useful value point.\nDay 3 should share proof\, result\, testimonial\, comparison\, rental reference\, or useful information.\nDay 7 should use a soft close and exit line.\nAfter Day 7\, stop sales pressure and move the buyer into nurture.\n\n\nSales Summary and CRM Update Skill\n\nUse this skill after a WhatsApp conversation\, call\, viewing\, or appointment.\nConvert messy conversation notes into organized CRM-ready summaries.\nSummarize buyer profile\, budget\, property interest\, concern\, urgency\, next action\, and follow-up date.\nHelps agents remember important buyer details.\nHelps team leaders review pipeline status.\nHelps agents follow up with context instead of starting from zero.\n\n\n\nActivity: \n\nChoose one AI Skill from the eight.\nWrite the repeated task it solves.\nWrite the input needed.\nWrite the output expected.\nDraft a reusable prompt using the AI Skill formula.\n\nModule 5: Practical: Build One AI Skill \nTalk Points: \n\nParticipants now turn one repeated task into a reusable AI Skill.\nThe facilitator demonstrates one example using a real estate listing.\nParticipants then build their own version.\nThe skill should be practical enough to use after class.\nThe skill should include role\, context\, input fields\, output format\, tone\, and quality check.\n\nRecommended AI Skill Prompt Template \n\nAct as a [role] for real estate agents. I will provide [input fields]. Your task is to help me [task goal]. First\, analyze [important thinking steps]. Then produce [output format]. Keep the tone [tone]. Avoid overclaiming\, do not invent facts\, and ask me for missing information before finalizing.\nOutput:\n\nOne reusable AI Skill prompt.\nOne example output generated from their own property or buyer scenario.\nOne improvement note for making the prompt more specific.\n\n\n\nModule 6: WhatsApp Contact Strategy \nTalk Points: \n\nExplain the difference between contact\, lead\, and customer.\nA contact is only a number; they do not owe the agent attention.\nA lead is someone who has raised their hand.\nA customer is someone who has paid or transacted.\nWhatsApp should be treated as a permission-based channel.\nWhatsApp is useful for follow-ups\, warm leads\, buyers\, time-sensitive offers\, and weekly touchpoints.\nWhatsApp should not be used for cold mass blasting\, daily promotions\, or messages people did not opt in to receive.\n\nEntry Points to WhatsApp \n\n\n\n\nEntry Point \n\n\nReal Estate Example \n\n\nMessage Strategy \n\n\n\n\nQR code \n\n\nQR code at event\, showroom\, flyer\, open house\, or brochure. \n\n\nGive an instant reason to scan. \n\n\n\n\nLink in bio \n\n\nInstagram\, Facebook\, TikTok\, LinkedIn profile. \n\n\nPre-fill text with a clear buyer intention. \n\n\n\n\nAds-to-WhatsApp \n\n\nMeta ads leading directly to chat. \n\n\nMatch the first message to the ad promise. \n\n\n\n\nProperty portal enquiry \n\n\nBuyer asks about price\, viewing\, or availability. \n\n\nReply quickly and qualify naturally. \n\n\n\n\nPost-viewing follow-up \n\n\nBuyer has seen the unit or showroom. \n\n\nSend recap\, value point\, and next step. \n\n\n\n\nKey WhatsApp Rules: \n\nEvery entry point needs its own opener.\nDo not use only “Hi\, how can I help?”\nThe first message should match why the buyer contacted the agent.\n\nActivity: \n\nPick one WhatsApp entry point.\nWrite the first auto-filled message.\nWrite the agent’s first reply.\n\nModule 7: WhatsApp Messaging System \nTalk Points: \n\nWhatsApp copy is different from email\, ads\, and long-form posts.\nWhatsApp messages should be brief\, personal\, relevant\, and easy to reply to.\nWrite to one person\, not to a list.\nThe opener is critical because it earns the tap and the reply.\nSell outcomes\, not the property itself.\nUse one message for one idea.\nUse one clear call-to-action.\nA reply-based CTA is often easier than a click-based CTA.\nWrite the message\, then cut it shorter.\n\nFour-Part WhatsApp Message Structure \n\n\n\n\nPart \n\n\nPurpose \n\n\nReal Estate Example \n\n\n\n\nPersonalized opener \n\n\nMake the message feel relevant. \n\n\n“Hi Sarah\, quick one about the KL condo you asked about.” \n\n\n\n\nHook \n\n\nGive a reason to continue reading. \n\n\n“The unit type you liked has only a few layouts left.” \n\n\n\n\nValue reframes \n\n\nShow why the property matters to the buyer. \n\n\n“The main advantage is not just location\, but lower daily commute friction.” \n\n\n\n\nOne CTA \n\n\nMake the next step easy. \n\n\n“Want me to send the comparison with the nearby project?” \n\n\n\n\nThree WhatsApp Message Types \n\n\n\n\nMessage Type \n\n\nPurpose \n\n\nReal Estate Example \n\n\n\n\nNurture \n\n\nGive value without asking for a sale. \n\n\n“Quick tip: when comparing condos\, check lift ratio\, not only facilities.” \n\n\n\n\nOffer \n\n\nOne ask with one clear reason to act. \n\n\n“This weekend has two available viewing slots. Want me to reserve one?” \n\n\n\n\nRe-engage \n\n\nWake up a cold or quiet lead. \n\n\n“Hi [Name]\, are you still looking for a condo near [area]?” \n\n\n\n\nActivity: \n\nWrite one nurture message.\nWrite one offer message.\nWrite one re-engagement message.\nUse AI to shorten and improve all three messages.\n\nModule 8: Sales Conversation Flow with AI Skills \nTalk Points: \n\nReal estate sales conversations usually move through enquiry\, questions\, objection\, decision\, and purchase.\nAny question answered more than three times per week should become a saved reply\, AI Skill\, or automation.\nAI can help agents respond faster without sounding robotic.\nThe agent should use AI to prepare replies\, not blindly copy every answer.\nEvery reply should move the conversation to the next useful step.\n\nCommon Buyer Enquiries: \n\n“How much?”\n“Still available?”\n“Can view this weekend?”\n“Can get loan?”\n“Is it near MRT?”\n“Is it good for investment?”\n“Can send more details?”\n“How is this different from other projects?”\n\nCommon WhatsApp Objections \n\n\n\n\nObjection \n\n\nWhat It Often Means \n\n\nReply Direction \n\n\n\n\nToo expensive \n\n\nBuyer does not see enough value yet. \n\n\nClarify the goal and reframe value. \n\n\n\n\nNot sure yet \n\n\nMissing information or missing trust. \n\n\nAsk what they need to be sure about. \n\n\n\n\nNeed to think \n\n\nHidden concern or polite delay. \n\n\nAsk what would help them decide. \n\n\n\n\nI’m comparing \n\n\nBuyer is actively evaluating options. \n\n\nOffer a fair comparison without attacking competitors. \n\n\n\n\nLoan concern \n\n\nBuyer is unsure about financing. \n\n\nSuggest checking eligibility or adjusting options. \n\n\n\n\nAI-Assisted Reply Framework \n\nAcknowledge the concern.\nAsk one clarification question.\nReframe based on buyer outcome.\nOffer one useful next step.\nKeep the message short enough for WhatsApp.\n\nActivity: \n\nChoose one common objection.\nAsk AI to generate three replies: short\, consultative\, and value-reframing.\nRewrite the best reply in the agent’s own voice.\n\nModule 9: 1-3-7 Follow-Up & CRM Update System \nTalk Points: \n\nMany leads are lost because follow-up is inconsistent.\nFollow-up should be helpful\, not pushy.\nThe 1-3-7 rule gives agents a simple structure.\nDay 1 answers the objection and adds one useful value point.\nDay 3 shares proof\, result\, testimonial\, or useful reference.\nDay 7 uses a soft close and exit line.\nAfter Day 7\, stop direct sales follow-up and move the buyer into nurture.\n\nReal Estate 1-3-7 Follow-Up Structure \n\n\n\n\nTiming \n\n\nMessage Goal \n\n\nReal Estate Example \n\n\n\n\nDay 1 \n\n\nAnswer concern and add value. \n\n\nSend price comparison\, layout explanation\, financing note\, or location benefit. \n\n\n\n\nDay 3 \n\n\nAdd proof or useful information. \n\n\nSend rental reference\, similar transaction\, testimonial\, or project comparison. \n\n\n\n\nDay 7 \n\n\nSoft close with exit line. \n\n\n“If now is not the right time\, no worries. I can stop following up and only update you if a better match appears.” \n\n\n\n\nAfter Day 7 \n\n\nMove to nurture. \n\n\nSend market updates\, buyer education\, new listings\, or price-drop alerts. \n\n\n\n\nCRM Update Points \n\nSummarize the buyer profile.\nCapture budget and preferred location.\nRecord property discussed.\nIdentify the main objection.\nRate urgency level.\nDecide next best action.\nSet follow-up date.\nDraft next WhatsApp message.\n\nActivity: \n\nBuild a 1-3-7 follow-up sequence for one real buyer scenario.\nPaste a sample buyer chat into AI.\nGenerate a CRM-ready summary and next action.\n\nModule 10: AI Agent Workflow & 30-Day Plan \nTalk Points: \n\nExplain the difference between prompt\, AI Skill\, and AI Agent.\nA prompt is one instruction.\nAn AI Skill is a reusable system for one repeated task.\nAn AI Agent is a multi-step workflow that connects several tasks to produce a business outcome.\nAgents should begin with simple AI Agent workflows before building complex automation.\n\n\n\n\n\nLevel \n\n\nMeaning \n\n\nReal Estate Example \n\n\n\n\nPrompt \n\n\nOne instruction. \n\n\n“Write a caption for this condo.” \n\n\n\n\nAI Skill \n\n\nReusable system for one repeated task. \n\n\n“Every time I give you property details\, create a listing content pack.” \n\n\n\n\nAI Agent \n\n\nMulti-step workflow for a business outcome. \n\n\n“Research the property\, identify buyer personas\, write content\, create WhatsApp replies\, and summarize next actions.” \n\n\n\n\n  \nSuggested AI Agent Workflows \n\n\n\n\nAI Agent Workflow \n\n\nWhat It Does \n\n\n\n\nListing Launch Agent \n\n\nProperty research → buyer persona → listing copy → content pack → WhatsApp teaser. \n\n\n\n\nBuyer Matching Agent \n\n\nBuyer requirements → best-fit property angle → qualification questions → next-step message. \n\n\n\n\nProject Comparison Agent \n\n\nCompare projects by price\, location\, amenities\, rental potential\, buyer fit\, and objections. \n\n\n\n\nFollow-Up Agent \n\n\nLead status → objection → Day 1\, Day 3\, Day 7 messages → nurture plan. \n\n\n\n\nTeam Reporting Agent \n\n\nWhatsApp chats → viewing notes → hot leads → stuck deals → next actions. \n\n\n\n\n  \n30-Day Implementation Plan \n\n\n\n\nWeek \n\n\nFocus \n\n\nAction \n\n\n\n\nWeek 1 \n\n\nBuild core AI Skills. \n\n\nCreate listing copy\, lead qualification\, objection\, and follow-up skills. \n\n\n\n\nWeek 2 \n\n\nApply AI to active listings. \n\n\nUse the property content engine for at least five listings. \n\n\n\n\nWeek 3 \n\n\nApply AI to active leads. \n\n\nUse lead qualification and 1-3-7 follow-up for all warm leads. \n\n\n\n\nWeek 4 \n\n\nReview and improve. \n\n\nRefine the best workflows into team templates. \n\n\n\n\nActivity: \n\nEach participant writes one AI workflow they will use within 24 hours.\nEach participant chooses one WhatsApp message they will improve immediately.\nEach participant identifies one repeated task to automate or systemize within 30 days.\n\n \n[Image source: Freepik] \n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Mastering Sale Transactions And Power Of Attorney: Step-By-Step Guidance \n\n\n \n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/ai-powered-real-estate-lead-conversion-with-whatsapp/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar,HRD Corp Claimable Programmes ATTACH;FMTTYPE=image/png:https://hartamasacademy.com/wp-content/uploads/2026/07/WA-Lead-Conversion.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260819T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260819T163000 DTSTAMP:20260716T095935 CREATED:20260713T040943Z LAST-MODIFIED:20260713T041320Z UID:6316-1787133600-1787157000@hartamasacademy.com SUMMARY:Mastering Buyer Psychology and Closing in Real Estate Sales: From Interest to Signed Deal DESCRIPTION:« All Events\n \n\n Mastering Buyer Psychology and Closing in Real Estate Sales: From Interest to Signed Deal\n[5 CPD hours Applied For From LPEPH] \n \n Date & Time:\n 19 August 2026 (Wednesday)\n10:00 am\n –\n4:30 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice Per Pax\nCPD Seminar\nEarly Bird Fee (valid until 27 July 2026)\nRM399.00\n \n \n RM379.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n Group Package: RM359.00 per pax (Minimum 3 Pax) (valid until 27 July 2026)\n \nHRD Corp Claimable Course\nEarly Bird Fee (valid until 27 July 2026)RM559.00RM531.00\n\nGroup Package: RM500.00 per pax (Minimum 3 Pax) (valid until 27 July 2026)\n\n \n WhatsApp for details\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMr. Casey TeeInternational Property Negotiation & Sales Master Trainer Focus Training And Consulting \n \nSeminar Outline\nModule 1: The Psychology of Property Buyers \n\nWhy buyers say “I think about it” (real reasons behind hesitation)\nEmotional vs rational decision-making in property purchase\nFear-based thinking: risk\, regret\, and uncertainty\nThe “3 Buyer Mind States”:\n\nCurious buyer\nConsideration buyer\nCommitted buyer\n\n\n\nOutcome: Understand what is really happening inside a buyer’s mind \nModule 2: Buyer Archetypes & Behaviour Patterns \n\nThe Analytical Buyer (logic-driven\, slow decision)\nThe Emotional Buyer (feels first\, decides fast)\nThe Hesitant Buyer (needs reassurance)\nThe Investor Buyer (ROI-focused\, speed matters)\n\nHow to: \n\nIdentify buyer type in first 5–10 minutes\nAdjust communication style instantly\nAvoid mismatch selling approach\n\nOutcome: Better connection = higher trust = faster decisions \nModule 3: Decision Triggers That Drive Action \n\nScarcity: limited units\, limited time\, limited opportunity\nUrgency: timing market cycles and price movement\nSocial proof: what others are buying and why\nLoss aversion: “what they will miss if they don’t act”\nFuture projection: helping buyers “see themselves living there”\n\nOutcome: Learn how to ethically influence decision momentum \nModule 4: Objection Handling Mastery \n\n“Let me think about it”\n“Too expensive”\n“I want to compare first”\n“Not urgent”\n\nFramework: \n\nAcknowledge → Reframe → Clarify → Guide\n\nAdvanced technique: \nTurning objections into decision questions \nOutcome: Convert hesitation into engagement \nModule 5: Closing Techniques That Work in Real Estate \n\nAssumptive closing (“Which unit do you prefer?”)\nAlternative choice closing (“Unit A or B?”)\nUrgency closing (“This price ends this week”)\nEmotional closing (“Imagine your family living here…”)\nSilent closing technique (power of pause)\n\nOutcome: Increase closing rate without pressure tactics \nModule 6: Follow-Up System That Converts \n\nWhy most agents lose deals after first viewing\nThe 24-hour follow-up rule\nStructured WhatsApp follow-up scripts\nRe-activation of “cold buyers”\nBuilding a pipeline of future closings\n\nOutcome: Turn “not now” into “yes later” \nModule 7: Closing Simulation & Role Play Lab \n\nReal-life buyer scenarios\nObjection handling practice\nLive closing drills\nFeedback and improvement coaching\n\nOutcome: Immediate skill application and confidence building \n \n[Image source: Freepik] \n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\n \n How to Assemble a Competent Team in Strata Management Services \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/mastering-buyer-psychology-and-closing-in-real-estate-sales-from-interest-to-signed-deal/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar,HRD Corp Claimable Programmes ATTACH;FMTTYPE=image/png:https://hartamasacademy.com/wp-content/uploads/2026/07/Mastering-Psychology.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260820T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260820T130000 DTSTAMP:20260716T095935 CREATED:20260513T025003Z LAST-MODIFIED:20260710T083638Z UID:5995-1787220000-1787230800@hartamasacademy.com SUMMARY:How to Assemble a Competent Team in Strata Management Services DESCRIPTION:« All Events\n \n\n How to Assemble a Competent Team in Strata Management Services\n[3 CPD hours Approved by LPEPH] \n \n Date & Time:\n 20 August 2026 (Thursday)\n10:00 am\n –\n1:00 pm\n Venue: \nHartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. \n \nPrice per pax\n Early Bird Fee (valid until 27 July 2026)\nRM270.00\n \n \n RM257.00 \n \n \n \n \n \n \n \n \n Add to cart \n \n Group Package: RM243.00 per pax (Minimum 3 Pax) (valid until 27 July 2026)\n \nNote: \n\nRegistration is on a first-come\, first-served basis. Seats are confirmed only upon successful registration and payment.\nFor non-attendance or withdrawals made within 7 days prior to the event\, a 50% refund only will be issued.\nThe organizer reserves the right to refuse entry to any person for reasons deemed appropriate.\nIn the event of cancellation or postponement of the seminar\, participants will be notified and offered a full refund of the amount paid.\nNo electronic recording equipment is allowed. Exceptions may apply for authorized media personnel.\n\nSpeaker\nMr. Ken Teo Khiok NyukManaging PartnerGather Building Management Sdn. Bhd. \n \nSeminar Outline\n\nWhat Is Strata Management Services in Malaysia?\nUnderstand Stratified Building and Types.\nWho Can Practice Strata Management Services in Malaysia?\nThe Law Governing Strata Management Practice\, ACT 242.\nThe Law Governing Strata Management & Maintenance\, ACT 757.\nThe 12 Standards of Malaysia Property Management Practice.\nAssemble The Core Teams.\nService Level Indicators\, Agreement & Management.\n\n\n \n Add to calendar \n \n \n \n\n\n Google Calendar\n\n\n iCalendar\n\n\n Outlook 365\n\n\n Outlook Live\n\n\n\n\n\n\n Energy Efficiency & Renewables: Residential and Commercial Properties \n\n\n \n Leveraging AI Tools for Workplace Efficiency & Productivity \n\n\n\nShare this on: URL:https://hartamasacademy.com/event/how-to-assemble-a-competent-team-in-strata-management-services/ LOCATION:Hartamas Training Centre\, Level 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, Petaling Jaya\, Selangor\, 47301\, Malaysia CATEGORIES:Continuous Professional Development (CPD) Seminar ATTACH;FMTTYPE=image/png:https://hartamasacademy.com/wp-content/uploads/2026/05/Website-CPD-Banner-5.png END:VEVENT END:VCALENDAR