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DTSTART;TZID=Asia/Kuala_Lumpur:20260630T100000
DTEND;TZID=Asia/Kuala_Lumpur:20260630T163000
DTSTAMP:20260717T185225
CREATED:20260512T074417Z
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UID:5972-1782813600-1782837000@hartamasacademy.com
SUMMARY:Facebook Marketing Mastery for Property Sales
DESCRIPTION:« All Events\n 				\n				\n				\n				\n					This event has passed. \n				\n				\n				\n				\n					\n	Facebook Marketing Mastery for Property Sales				\n				\n				\n				\n									[5 CPD hours Approved by LPEPH] 								\n				\n		\n					\n				\n				\n					\n	\n				\n				\n		\n				\n				\n									Date & Time:								\n				\n				\n				\n					\n		\n			30 June 2026 (Tuesday)\n\n		\n\n\n	\n				\n				\n				\n				\n					\n		\n		\n\n\n10:00 am\n\n		\n\n\n\n	\n	  -  \n\n4:30 pm\n\n\n\n	\n				\n				\n				\n				\n									Venue:								\n				\n				\n				\n									Hartamas Training CentreLevel 13\, Block A\, Menara Prima\, Jalan PJU 1/37\, Dataran Prima\, 47301\, Petaling Jaya\, Selangor Darul Ehsan. 								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n					\n				\n				\n				\n					Speaker				\n				\n				\n				\n									Ms. Christina EdwardSenior Marketing ManagerHartamas Real Estate  								\n				\n				\n				\n					Seminar Outline				\n				\n				\n				\n									Module 1: Facebook Marketing for Real Estate  Why Facebook is still powerful for property marketingOrganic vs Paid strategies and when to use bothPage vs Profile vs Group vs Marketplace\, which one suits real estateKey features to use: Stories\, Reels\, Live ToursBuilding trust through your personal brandModule 2: Know Your Ideal Client  Who are you marketing to? (First-home buyers\, upgraders\, investors\, renters)Mapping out the client journey from interest to viewing to purchaseCommon questions & pain points from potential buyers/sellersBuilding your brand voice (professional\, helpful\, relatable)Module 3: Content That Sells Without Being Salesy  Content ideas for agents (listings\, tips\, testimonials\, area guides\, behind-the-scenes)Caption frameworks (AIDA\, PAS\, storytelling for real estate)Best practices for photo & video (mobile-friendly)Posting frequency and algorithm tipsUsing Creator Studio / Meta Business Suite for planningModule 4: Setting Up Facebook Ads for Leads  Ads objectives\, which to choose for leads\, traffic\, engagementBuilding campaigns\, step-by-step (Campaign > Ad Set > Ad)Targeting: location-based\, interest\, retargeting\, custom audiencesAds creatives\, what works for property ads (images\, videos\, copy)Setting budget & placementsModule 5: Tracking Results & Optimising Leads  Reading ads reports\, which metrics is important (CPM\, CTR\, CPL\, ROAS)Common reasons why ads fail and how to fix themA/B testing for real estate ads (images\, targeting\, copy)What to do after you get the lead (follow-up tips)								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n									[Image source: Freepik] 								\n				\n				\n						\n					\n			\n						\n				\n					\n	\n		\n\n	\n	Add to calendar	\n		\n	\n\n		\n			\n									\n	Google Calendar\n\n									\n	iCalendar\n\n									\n	Outlook 365\n\n									\n	Outlook Live\n\n							\n		\n\n		\n	\n\n				\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n					\n	\n		\n\n				Understanding Property Transactions in Offer Letters and Conveyancing	\n\n\n		\n	\n		Driving Brand Loyalty Through Journey Mapping			\n\n	\n\n				\n				\n					\n		\n					\n		\n					\n		\n					\n		\n				\n		Share this on:
URL:https://hartamasacademy.com/event/facebook-marketing-mastery-for-property-sales-3/
CATEGORIES:Continuous Professional Development (CPD) Seminar,HRD Corp Claimable Programmes
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